parade

The Psychology of Belonging In Marketing

The need to belong. 

To not just guess the words, 

But to join in the song. 

All along,

It’s what we’re searching for. 

Whether we pour our feelings in openness, 

Or keep them locked inside our secret box of silliness. 

Trombones and violens. 

Percussion of every persuasion. 

Couldn’t save a parade of boring. 

Pouring into a thirsty cup, 

will fill you up

Richer than hoarding gold

Ever could. 

Dragons should soar the sky, 

Not die for shiny metal. 

Settle? 

Never. 

Searching outside for the missing piece is an unrequited endeavor. 

It will leave you…

And then you’ll be wanting more. 

And more.

Your paper cup has a hole in it 

But what’s a flat tire

When you’re consuming fire. 

Scorched earth 

Isn’t the result of burning passion. 

It’s the consequence of individualistic sadness. 

Majestic, 

Prophetic, 

Angelic, 

Sound so bold, 

But quickly become dogmatic 

When all I see is me. 

We need to belong to something. 

Have you taken the time to write down your greatest and most important values? 

Have you traced them like a line and uncovered who buried them within you?

Uncover a great meaning, 

And you’ll have found the key. 

Belonging, 

It is one of the deepest, 

And most important, 

Of all the human needs.

P.S. 

I hope you enjoy this week’s episode. :) 

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