Writing Emails That Convert with Samar Owais

Original Air Date: May 18, 2018

Let’s say you were to ask Samar Owais to be your copywriter, and to sprinkle her magic on your email sequences. You’d need to be prepared to cut a check with a lot of zeros. 

In other words, Samar is a seriously sought after copywriter who crafts emails that convert lurkers into customers – then into repeat customers, and finally into raving fans. 

If you are an entrepreneur – from any industry – you need to be tapping into the full potential of your email list.

On this week’s episode, Samar really breaks down the ins and outs of writing email sequences. Whether we’re talking about a sales sequence, nurture sequence, abandoned cart sequence, whatever: if you’re sending it by email, she drops the gems on this one. 

This episode is especially for the folks who are sick of staring at a blank screen when trying to craft an email. Plus, Samar gives you series insights into the research you need to do before you even start writing your first email. 

Samar’s insight is really meant to empower you with the tools you need, so you can ultimately work with clients and customers that excite you and allow you to raise your prices. 

Now if you’re thinking, “wow Tom, I’m not sure I can do 60 minutes of geeking out about email copywriting.” Don’t worry. I got you. 

Samar and I also discussed: 

- Entrepreneurial mindset

- How to overcome challenges and adversity, especially when trying to pivot from one job to the next

- Owning your identity especially in the face of bias and/or discrimination

- Activating your innate power

- Communicating with passion, purpose and clarity

All this to say: do yourself the favor of hitting play on this epic interview. Samar delivers serious value and offers some amazing insights. 

Here we go. 

You can get in touch with Samar from her website.

Listen to "Writing Emails That Convert with Samar Owais" on Spreaker.

Compassionate Survival & Dancing Through Healing With Jayson James and Lydiana Garcia

When was the last time you danced out all your feelings?

We’re all doing a bit of “surviving” after the last few years… and we could all use a little extra love.

You MUST listen to our special episode that can only be described as POWERFUL as we went really deep with Jayson James and Lydiana Garcia about being strong and vulnerable and what it takes to keep going.

Lydiana is a therapist and healer, using her passion for dancing to support trauma survivors. She describes herself as a mom, healer, dancer, spirit, teacher, and student. 

Jayson describes themself as compassionate, warm, bright, survivor, loving, and balanced.

This is one amazing discussion you won’t want to miss.

🎧 Ready to listen?

Go to: www.tomearl.me/jl

After the episode, hang out with our guests on Instagram!

Jayson.

Lydiana.

Listen to "Compassionate Survival & Dancing Through Healing With Jayson James and Lydiana Garcia" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

How To Show Up, Be Vulnerable & Grow Your Business With Alex Emm, Adrian McGee & Alisha Kumar

“Imposter syndrome.”

“Being in a space where no one looks like me.”

“Learning to be my authentic self.” 

These are just three of the honest conversations we had on this week’s episodes.

My guest - Adrian, Alex, and Alisha - are each a powerhouse in their entrepreneurial field.

They generously shared brilliant advice on marketing, social media, content creation and the power of storytelling. 

Even more importantly - we had vulnerable conversations on the mindset, struggles, and journeys of entrepreneurship.

Alex Emm is a Social Media Manager and Copywriter helping small businesses be present and tell their stories in the fast-paced world of social media.

You can follow him on IG here

Adrian McGee is the CEO of The Grind Season, a platform that provides tips on success, pursuing purpose, and wealth building.

You can follow her on IG here

Alisha Kumar is passionate about helping businesses ​take advantage of the latest and greatest digital marketing trends to create a unique footprint with their marketing. 

You can follow her on IG here

This episode will give you both the tactics and the real conversations that are at the heart of living with and pursuing your passion. 

Do yourself this favor. 

Hit play. 

Listen to "How To Show Up, Be Vulnerable & Grow Your Business With Alex Emm, Adrian McGee & Alisha Kumar" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

The Psychology of Belonging In Marketing

The need to belong. 

To not just guess the words, 

But to join in the song. 

All along,

It’s what we’re searching for. 

Whether we pour our feelings in openness, 

Or keep them locked inside our secret box of silliness. 

Trombones and violens. 

Percussion of every persuasion. 

Couldn’t save a parade of boring. 

Pouring into a thirsty cup, 

will fill you up

Richer than hoarding gold

Ever could. 

Dragons should soar the sky, 

Not die for shiny metal. 

Settle? 

Never. 

Searching outside for the missing piece is an unrequited endeavor. 

It will leave you…

And then you’ll be wanting more. 

And more.

Your paper cup has a hole in it 

But what’s a flat tire

When you’re consuming fire. 

Scorched earth 

Isn’t the result of burning passion. 

It’s the consequence of individualistic sadness. 

Majestic, 

Prophetic, 

Angelic, 

Sound so bold, 

But quickly become dogmatic 

When all I see is me. 

We need to belong to something. 

Have you taken the time to write down your greatest and most important values? 

Have you traced them like a line and uncovered who buried them within you?

Uncover a great meaning, 

And you’ll have found the key. 

Belonging, 

It is one of the deepest, 

And most important, 

Of all the human needs.

P.S. 

I hope you enjoy this week’s episode. :) 

Listen to "The Psychology of Belonging In Marketing" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

The Elevation of Education With Dr. Shaun Woodley & Stacey Cosden

Relationships are at the heart of creating inclusive and transformative classrooms. 

That was one of the themes they rang throughout this week’s episode. 

Our guests, Dr. Shaun Woodley & Stacey Cosden, shared their expertise on where education is at and what it can be. 

Dr. Shaun Woodly has dedicated his professional career to education. He is a decorated K-12 teacher, university professor, and author whose deep passion and research have allowed him great success as an educator and entrepreneur. He is the architect behind the educator movement “Teach Hustle Inspire” and has written the best-selling book “MC Means Move the Class: How to Spark Engagement and Motivation in Urban and Culturally Diverse Classrooms”. 

Stacey is a Marketing Coach with Tom Earl at T.H.E. Celebration and Marketing Director at Blue Level Training. While she is currently in marketing, she’s spent over 20 years working with the public school system. Through her various roles in the system, Stacey has been an advocate for her community, students, and their families, and an activist for reform. Stacey’s true passion is building a healthy community that supports marginalized voices.  

Shaun and Stacey also covered the important role self-awareness & emotional intelligence plays in creating a transformative classroom. 

This interview is for anyone who is passionate about education & the power of relationships. 

I promise you will walk away with a whole new mindset. 

Do yourself the favor. 

Hit play. :) 

You can follow Shaun on Instagram - @teachhustleinspire

You can follow Stacey on Instagram - @staceyreneec 

Listen to "The Elevation of Education With Dr. Shaun Woodley & Stacey Cosden" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Give The People What They Want (Hint: It’s You) With Jeanne DeClue & Imari Graves

This one is for everyone who has something important to share, but are doubting themselves.

For those hiding their gifts…

Their vision…

Their passion…

Whether out of fear, 

Worry, 

Trauma, 

Or that lying feeling of unworthiness. 

This one is for you.

You are brilliant. 

You are enough. 

You matter. 

What you have to say is exactly what someone, somewhere, in this very moment, needs to hear. 

That video you’re thinking about recording…

That course you’re thinking about launching…

That podcast you’re considering starting…

Those words you're itching to start writing…

They are the key someone is looking for to unlock a new essence of greatness. 

In case you needed that extra push.

This one is for you.

My guests this week - Jeanne DeClue & Imari Graves - are here for you. 

And they want to share this reminder: 

Give The People What They Want 

Hint: It’s You

If that doesn’t do it for you.  Let’s drop the bios. 

Jeanne (genie) DeClue is a content strategist who thrives in driving campaigns and products for retail and CPG businesses, software companies, and online publishers. For over 10 years, she’s helped both small business and enterprise platforms solve creative problems and improve user experiences.

Imari Graves is a blogger, social media, and digital marketing specialist. She’s been featured in media outlets like voyage ATL magazine and WALB news 10 in Albany, GA. Her mission is to help small business owners create time and money-saving strategies to take their businesses to the next level.

This is one of my favorite episodes of 2021. 

Do yourself this favor. 

Hit play on this one. 

Dive in. 

And remember: 

You Rock. 

Listen to "Give The People What They Want (Hint: It’s You) With Jeanne DeClue & Imari Graves" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Going After What Really Matters to You With Rene Wiley

The whole reason I started my podcast was because I recognized I was hiding my gifts. 

The main reason: 

I was afraid of rejection and ridicule. 

Instead of putting myself out there and potentially getting ridiculous - I just hide my voice. 

On New Years Day 2016, I envisioned where my life would end up if I were to continue down this path. 

I realized that if I continued hiding - I would end up with a life of regret. 

Worse - it would be a wasted life. 

I wasn’t about to let that happen. 

And so I made 2016 my ‘Year of Expression.’

I vowed to record and put out a 3-minute video, every Thursday, no matter how terrible I thought it was. 

The result was a year of epic growth, adventure, and the foundation for everything I’ve done since. 

I am guessing many people can relate to this. 

That feeling of wanting to hide so you can avoid rejection. 

And yet...knowing you can’t live your life that way.

If you resonate with this then this week’s episode is for you. 

It is a replay of my conversation with the legendary Rene Wiley. 

Rene is one of my favorite people because he has this unique ability to get you to connect with your body, your spirit, and your passion. 

This interview offers a powerful insight into that magic. Rene shares with us his origin story on how he went from a DJ to a high-performance fitness trainer. 

Rene also speaks on the importance of listening to your heart and the courage it takes to do that. 

Plus - we take up the science of creating the best workout playlist! 

You’re going to really love this one!

I’m telling you, this interview is fire!

Check it out. 

Listen to "Going After What Really Matters to You With Rene Wiley" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Writing Emails That Convert with Samar Owais

Let’s say you were to ask Samar Owais to be your copywriter, and to sprinkle her magic on your email sequences. You’d need to be prepared to cut a check with a lot of zeros. 

In other words, Samar is a seriously sought after copywriter who crafts emails that convert lurkers into customers – then into repeat customers, and finally into raving fans. 

If you are an entrepreneur – from any industry – you need to be tapping into the full potential of your email list.

On this week’s episode, Samar really breaks down the ins and outs of writing email sequences. Whether we’re talking about a sales sequence, nurture sequence, abandoned cart sequence, whatever: if you’re sending it by email, she drops the gems on this one. 

This episode is especially for the folks who are sick of staring at a blank screen when trying to craft an email. Plus, Samar gives you series insights into the research you need to do before you even start writing your first email. 

Samar’s insight is really meant to empower you with the tools you need, so you can ultimately work with clients and customers that excite you and allow you to raise your prices. 

Now if you’re thinking, “wow Tom, I’m not sure I can do 60 minutes of geeking out about email copywriting.” Don’t worry. I got you. 

Samar and I also discussed: 

• Entrepreneurial mindset

• How to overcome challenges and adversity, especially when trying to pivot from one job to the next

• Owning your identity especially in the face of bias and/or discrimination

• Activating your innate power

• Communicating with passion, purpose and clarity

All this to say: do yourself the favor of hitting play on this epic interview. Samar delivers serious value and offers some amazing insights. 

Here we go. 
https://samarowais.com/

Listen to "Writing Emails That Convert with Samar Owais" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Let’s Talk Social Media

This week’s episode is a replay of a working session with creatives, entrepreneurs, side hustlers and folks from the non-profit community discussing strategies to maximize their success. We talked about using social media and Facebook ads to build a targeted audience, connecting with their supporters online, and sustaining an income while following their passion. 

From starting a podcast to building a following on Instagram to publicizing your art using social media, this episode covers it all. I am so grateful to these participants for stepping into their vulnerability and passions in our conversation, and allowing me to share it with you. 

For more information about the next creative session, visit tomearl.com/events  LINK HERE. 

Listen to "Let’s Talk Social Media" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Funemployment and Redefining Success With Janna Hall

This week I’m joined by Janna Hall, a Richmond, VA native and CEO of Leap Innovative Group, a digital marketing and brand development agency. Janna began her career in digital marketing when she relocated to New York City in 2011, working at agencies and large non-profits. In February 2016, Janna decided to bring her experience to her hometown by starting her own company to provide strategy development, execution, and copywriting services to local and national brands.

Janna’s passion for entrepreneurship inspired her to launch Funemployed, a brand, community and movement that provides resources to educate & connect dreamers who are monetizing their passion and working to do what they love full-time. With her platform, Janna mentors local youth while teaching them employable skills and plants seeds of entrepreneurship. 

On this episode, we discuss her journey from what appeared to be “living her best life” in New York to actually having the courage to put her real dreams into action with her own company. We also talk about what it takes to get to the ultimate state of self-awareness to determine the kind of life you want to live, and how to take steps to achieve exactly that. Above all, Janna believes that success should be measured not by societal standards and pressure, but by our willingness to take the leap and cultivate the life of our wildest dreams. 

You can find the Medium article where I met Janna here (5 Things Beyonce Taught Us about Building a Brand). Her digital marketing agency, including Funemployed, can be found here.

Listen to "Funemployment and Redefining Success With Janna Hall" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.