Having The Courage To Ask Bigger Questions With 𝐃𝐫. 𝐁𝐫𝐲𝐚𝐧 𝐌𝐜𝐄𝐥𝐝𝐞𝐫𝐫𝐲

Original Air Date: August 10, 2020

Imagine coming home from work only to find that your partner of 7 years has completely moved out of the home you shared together.  

No warning. No note. No discernible reason.  

Just the empty space where that person’s furniture, clothes, dishes, and presence once were. 

Ok. Now let’s jump back one year. 

Let’s say you were to study your ass off for years. You go through the rigorous and grueling process of medical rotations. You walk across the stage to receive your pharmacy doctorate – only to realize less than 1 year later that this profession isn’t for you. 

We all have an origin story. 

These are just two of the life events that this week’s guest, 𝐃𝐫. 𝐁𝐫𝐲𝐚𝐧 𝐌𝐜𝐄𝐥𝐝𝐞𝐫𝐫𝐲 shared with us in this powerful episode. 

This interview is personal.  

It is vulnerable.

It is transparent. 

It is real.

𝐃𝐫. 𝐁𝐫𝐲𝐚𝐧 lives the truth that he shares as a holistic life coach, business mentor, and speaker. The core premise of his work is to empower and teach each person he encounters to take control of their mind, body, and life by investing in themselves.

I promise you: you will not regret jumping into this episode. It’ll be a cool pool on a hot summer’s day. 

We got real as we talked about mental health, social justice, neuro-linguistic programming, self-awareness, how to transition from loss, and how to move forward when your world falls out from underneath you. 

Bryan and I also went deep on men and mental health. We talked about how toxic masculinity and patriarchy keep men in an unhealthy box, and how we can break free from that box.

Most importantly, Bryan made sure that he didn’t just speak in the theoretical or philosophical. He shared tools, steps, exercises, and processes you can use to address the issues that were raised in this interview. 

I’m telling you, we went in on this episode. 

Here’s my suggestion: hit play and brace yourself. 

You can learn more about 𝐃𝐫. 𝐁𝐫𝐲𝐚𝐧 𝐌𝐜𝐄𝐥𝐝𝐞𝐫𝐫𝐲 through his website; or you can follow him on Instagram

tomearl.me/bm

Listen to "Having The Courage To Ask Bigger Questions With 𝐃𝐫. 𝐁𝐫𝐲𝐚𝐧 𝐌𝐜𝐄𝐥𝐝𝐞𝐫𝐫𝐲" on Spreaker.

The Tragedy & Triumphs of Transformations With Wally B

Original Air Date: August 28, 2020

On this day, Jan 20th, we celebrate the life and achievements of Dr. King, and today on the podcast, I talk to Wally B., an ordained minister, spoken word artist, and the Founder and Executive Director of the Heard Em Say Youth Arts Collective. 

In this episode, Wally shares his reflections on MLK and the influence Dr. King had on his life.  We dig deep into Wally's journey of transitioning from being a full-time artist to founding his nonprofit back in May 2007 to cultivating Heard Em Say. We also talk about what ultimately led to his decision to transition out of the role of Executive Director and creating a succession plan so that he could continue to grow and serve the community.

You'll hear all about his conversations with God and with his leadership team, and how he redefined what it means to be an artist and a leader. You won't want to miss this episode. 

Heard ‘Em Say was created in May 2007 to identify, cultivate and empower youth in activism and advocacy through artistic education and expression.  The organization serves over 300 young people a year, providing a healthy social outlet for teens to express themselves through spoken word and performance.  His team has competed for years at Brave New Voices International Youth Poetry Slam Festival.

Support Heard Em Say and you can follow Wally on Facebook.

Check out past Wally B interviews here and here.

tomearl.me/wb

Listen to "The Tragedy & Triumphs of Transformations With Wally B" on Spreaker.

End-to-End Marketing and Rigorous Thinking With Wes Kao

Original Air Date: January 25, 2021

To become a strong marketer, you must develop a skillset that extends beyond just “marketing.”

This could include a knowledge of human psychology, design aesthetics, analyzing data, how to create & publish content, or an assortment of other skills. 

This empowers you to be able to bring your vision to life because you are able to execute it every step of the way. 

This week’s guest, Wes Kao, has coined a term to perfectly describe this marketer. 

She calls this an ‘End-to-end marketer.’ 

Wes explains that an end-to-end marketer can “have a vision, can develop a strategy, and can execute to bring their idea to life.”

During our interview together, Wes offers key insight into how being an end-to-end marketer is becoming a necessary skillset in today’s marketplace. 

Wes Kao has the hands-on experience to back up her insights. 

Wes Kao is a marketer who helps B2C brands launch new products and create new categories.

Previously, she was the co-creator and Executive Director @ Seth Godin's altMBA where she helped thousands of change agents level up. In the past fifteen years, she has launched 150+ products, features, and campaigns @ Flite (acq Snapchat), BareMinerals, L’Oreal, and Gap 👖.

Now she works with CEOs at companies like Poo~Pourri 💩, Outlier.org (from the co-founder of MasterClass) 🎓, Shaftesbury (creators of Slasher on Netflix) 🔪, Professor Scott Galloway 👓, Tandem Diabetes 💉, Morning Brew ☕️, and other incredible clients.

Wes believes that the “best product doesn’t always win. It’s our responsibility to help people care.” 

I know that this last line is going to resonate with many of us.  

If you are a part of this community, I know you have a product or service that will genuinely empower and transform the lives of your customers. 

Our job is to empower you to have the marketing skills that ensure your customer chooses your product over the inferior alternatives. 

This week’s episode with Wes Kao is going to offer you tangible steps and tools to make that happen. 

Do yourself this favor: 

Hit play. :) 

P.S. 

I highly suggest you check out these two blogs posts from Wes: 

The Rise of End-to-End Marketer & 

To Become A Better Marketer Study These Non Marketing Topics 

tomearl.me/wk

Listen to "End-to-End Marketing and Rigorous Thinking With Wes Kao" on Spreaker.

Writing Emails That Convert with Samar Owais

Original Air Date: May 18, 2018

Let’s say you were to ask Samar Owais to be your copywriter, and to sprinkle her magic on your email sequences. You’d need to be prepared to cut a check with a lot of zeros. 

In other words, Samar is a seriously sought after copywriter who crafts emails that convert lurkers into customers – then into repeat customers, and finally into raving fans. 

If you are an entrepreneur – from any industry – you need to be tapping into the full potential of your email list.

On this week’s episode, Samar really breaks down the ins and outs of writing email sequences. Whether we’re talking about a sales sequence, nurture sequence, abandoned cart sequence, whatever: if you’re sending it by email, she drops the gems on this one. 

This episode is especially for the folks who are sick of staring at a blank screen when trying to craft an email. Plus, Samar gives you series insights into the research you need to do before you even start writing your first email. 

Samar’s insight is really meant to empower you with the tools you need, so you can ultimately work with clients and customers that excite you and allow you to raise your prices. 

Now if you’re thinking, “wow Tom, I’m not sure I can do 60 minutes of geeking out about email copywriting.” Don’t worry. I got you. 

Samar and I also discussed: 

- Entrepreneurial mindset

- How to overcome challenges and adversity, especially when trying to pivot from one job to the next

- Owning your identity especially in the face of bias and/or discrimination

- Activating your innate power

- Communicating with passion, purpose and clarity

All this to say: do yourself the favor of hitting play on this epic interview. Samar delivers serious value and offers some amazing insights. 

Here we go. 

You can get in touch with Samar from her website.

Listen to "Writing Emails That Convert with Samar Owais" on Spreaker.

End-to-End Marketing and Rigorous Thinking With Wes Kao

To become a strong marketer, you must develop a skillset that extends beyond just “marketing.”

This could include a knowledge of human psychology, design aesthetics, analyzing data, how to create & publish content, or an assortment of other skills. 

This empowers you to be able to bring your vision to life because you are able to execute it every step of the way. 

This week’s guest, Wes Kao, has coined a term to perfectly describe this marketer. 

She calls this an ‘End-to-end marketer.’ 

Wes explains that an end-to-end marketer can “have a vision, can develop a strategy, and can execute to bring their idea to life.”

During our interview together, Wes offers key insight into how being an end-to-end marketer is becoming a necessary skillset in today’s marketplace. 

Wes Kao has the hands-on experience to back up her insights. 

Wes Kao is a marketer who helps B2C brands launch new products and create new categories.

Previously, she was the co-creator and Executive Director @ Seth Godin's altMBA where she helped thousands of change agents level up. In the past fifteen years, she has launched 150+ products, features, and campaigns @ Flite (acq Snapchat), BareMinerals, L’Oreal, and Gap 👖.

Now she works with CEOs at companies like Poo~Pourri 💩, Outlier.org (from the co-founder of MasterClass) 🎓, Shaftesbury (creators of Slasher on Netflix) 🔪, Professor Scott Galloway 👓, Tandem Diabetes 💉, Morning Brew ☕️, and other incredible clients.

Wes believes that the “best product doesn’t always win. It’s our responsibility to help people care.” 

I know that this last line is going to resonate with many of us.  

If you are a part of this community, I know you have a product or service that will genuinely empower and transform the lives of your customers. 

Our job is to empower you to have the marketing skills that ensure your customer chooses your product over the inferior alternatives. 

This week’s episode with Wes Kao is going to offer you tangible steps and tools to make that happen. 

Do yourself this favor: 

Hit play. :) 

P.S. 

I highly suggest you check out these two blogs posts from Wes: 

The Rise of End-to-End Marketer

& 

To Become A Better Marketer Study These Non Marketing Topics 

Listen to "End-to-End Marketing and Rigorous Thinking With Wes Kao" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Writing Emails That Convert with Samar Owais

Let’s say you were to ask Samar Owais to be your copywriter, and to sprinkle her magic on your email sequences. You’d need to be prepared to cut a check with a lot of zeros. 

In other words, Samar is a seriously sought after copywriter who crafts emails that convert lurkers into customers – then into repeat customers, and finally into raving fans. 

If you are an entrepreneur – from any industry – you need to be tapping into the full potential of your email list.

On this week’s episode, Samar really breaks down the ins and outs of writing email sequences. Whether we’re talking about a sales sequence, nurture sequence, abandoned cart sequence, whatever: if you’re sending it by email, she drops the gems on this one. 

This episode is especially for the folks who are sick of staring at a blank screen when trying to craft an email. Plus, Samar gives you series insights into the research you need to do before you even start writing your first email. 

Samar’s insight is really meant to empower you with the tools you need, so you can ultimately work with clients and customers that excite you and allow you to raise your prices. 

Now if you’re thinking, “wow Tom, I’m not sure I can do 60 minutes of geeking out about email copywriting.” Don’t worry. I got you. 

Samar and I also discussed: 

• Entrepreneurial mindset

• How to overcome challenges and adversity, especially when trying to pivot from one job to the next

• Owning your identity especially in the face of bias and/or discrimination

• Activating your innate power

• Communicating with passion, purpose and clarity

All this to say: do yourself the favor of hitting play on this epic interview. Samar delivers serious value and offers some amazing insights. 

Here we go. 
https://samarowais.com/

Listen to "Writing Emails That Convert with Samar Owais" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

The Tragedy & Triumphs of Transformations with Wally B

On this day, Jan 20th, we celebrate the life and achievements of Dr. King and today on the podcast, I talk to Wally B., an ordained minister, spoken word artist, and the Founder and Executive Director of the Heard Em Say Youth Arts Collective. 

In this episode, Wally shares his reflections on MLK and the influence Dr. King had on his life.  We dig deep into Wally's journey of transitioning from being a full-time artist, to founding his nonprofit back in May 2007 to cultivating Heard Em Say. We also talk about what ultimately led to his decision to transition out of the role of Executive Director and creating a succession plan so that he could continue to grow and serve the community.

You'll hear all about his conversations with God and with his leadership team, and how he redefined what it means to be an artist and a leader. You won't want to miss this episode. 

Heard ‘Em Say was created in May 2007 to identify, cultivate and empower youth in activism and advocacy through artistic education and expression.  The organization serves over 300 young people a year, providing a healthy social outlet for teens to express themselves through spoken word and performance.  His team has competed for years at Brave New Voices International Youth Poetry Slam Festival.

Check out the show notes at www.tomearl.com/wally.  

You can support by visiting their website or Facebook.  

You can listen to past episodes here and here.

Listen to "The Tragedy & Triumphs of Transformations With Wally B" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Resilience, Energy, & Staying True to Yourself With Antoinette Chanel

This week, I am joined by Antoinette Chanel, a powerful storyteller, educator, and podcaster. With a unique background that includes over a decade of work in higher education, marketing, and public relations, Antoinette is can translate, map out, and put in motion tangible plans to help you and your organization reach its goals. 

She is the founder of the podcast, the Midday Reset (@themiddayreset), which she created to offer something uplifting and relatable to people with mental illness, specifically anxiety. She is also an educator and public speaker and is currently developing a workshop series to empower dark-skinned women and girls to redefine beauty for themselves.

On this episode, Antoinette shares where she found confidence in herself, and how they has led her to empowering other dark-skinned women and girls through her latest children’s book, A Book for Black Girls and her upcoming workshop series. We also discuss some tangible advice both inside and outside of the doctor’s office for people facing anxiety and depression. 

You can get in touch with her a on IG @msantoinettechanel or themdrpodcast@gmail.com, and purchase her book here.

Listen to "Resilience, Energy, & Staying True to Yourself With Antoinette Chanel" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Resilience, Energy, & Staying True to Yourself With Antoinette Chanel

This week, I am joined by Antoinette Chanel, a powerful storyteller, educator, and podcaster. With a unique background that includes over a decade of work in higher education, marketing, and public relations, Antoinette is can translate, map out, and put in motion tangible plans to help you and your organization reach its goals. 

She is the founder of the podcast, the Midday Reset (@themiddayreset), which she created to offer something uplifting and relatable to people with mental illness, specifically anxiety. She is also an educator and public speaker and is currently developing a workshop series to empower dark-skinned women and girls to redefine beauty for themselves.

On this episode, Antoinette shares where she found confidence in herself, and how they has led her to empowering other dark-skinned women and girls through her latest children’s book, A Book for Black Girls and her upcoming workshop series. We also discuss some tangible advice both inside and outside of the doctor’s office for people facing anxiety and depression. 

You can get in touch with her a on IG @msantoinettechanel or themdrpodcast@gmail.com, and purchase her book here.

Listen to "Resilience, Energy, & Staying True to Yourself With Antoinette Chanel" on Spreaker.

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

The Expression Session Origin Story #3YearAnniversary

On this week’s episode, I celebrate the 3 Year Anniversary of the Live and Online: Expression Session.  To mark this milestone, I’m taking us back to the first ever Expression Session episode, featuring Wally B. 

If you’re a regular listener, I’m guessing you’ve heard Wally and his nonprofit Heard Em Say mentioned many times.  This is the interview I did with him back in July 2016. 

Wally B. is an ordained minister, spoken word artist, and the Founder and Executive Director of the Heard Em Say Youth Arts Collective.   “Heard ‘Em Say” was created in May 2007 to identify, cultivate and empower youth in activism and advocacy through artistic education and expression.  His team has competed for years at Brave New Voices International Youth Poetry Slam Festival..

Hosting the Live and Online: Expression Session over these past 3 years has been such an amazing and wonderful journey.  I am grateful to the many different artists, creatives, features, and people who have participated and created with me during each month’s Expression Session. 

I hope you’ll be able to join us this Sunday and celebrate our 3 Year Anniversary.   The Live and Online: Expression is this Sunday, July 28th from 12 PM - 2 PM PT. 

To support Heard Em Say and help send their team to Brave New Voices, you can learn more and donate here - http://heardemsay.org/. 

Listen to "The Expression Session Origin Story #3YearAnniversary" on Spreaker.

Walli B will be our feature on this week's edition of the Live and Online: Expression Session.  Register below! 

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.