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Let’s Talk About Burnout

Original Aired Date: June 26, 2022

Let’s talk about burnout. 

We’ve all sung this song before. 

Whether it was out front leading the tune, 

Joining in the chorus,

Or subconsciously humming it to ourselves as we pick up the broom.

We can’t sweep away the exhaustion, 

The depletion of energy. 

The jagged, gnawing feeling, 

That we are nearing our candle’s end. 

For too long burnout has seemed that necessary friend

You must deal with if you want to achieve. 

If you want to be the best at ______. 

Fill in that blank with whatever extrinsic achievement we are 

Chasing, 

Hoping it will finally show everyone we are enough. 

But we can out hustle our worthiness. 

Or we’ll find ourselves buried in a hole of our own making. 

We need to redefine what it means to be winning. 

To recognize that perfectionism

And burnout often goes hand in hand. 

Where is the balance? 

Where is the rest? 

What are the flags, 

Warning signs, 

And hints 

That can suggest when we’ve gone too far. 

On this week’s episode, 

Let’s talk openly about burnout. 

Together, let’s explore ways

We can invite more balance into our lives. 

Not just when it gets so bad it can’t be ignored.

But as a practice. 

A commitment. 

A path.

That leads us back home to ourselves. 

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

End-to-End Marketing and Rigorous Thinking With Wes Kao

Original Air Date: January 25, 2021

To become a strong marketer, you must develop a skillset that extends beyond just “marketing.”

This could include a knowledge of human psychology, design aesthetics, analyzing data, how to create & publish content, or an assortment of other skills. 

This empowers you to be able to bring your vision to life because you are able to execute it every step of the way. 

This week’s guest, Wes Kao, has coined a term to perfectly describe this marketer. 

She calls this an ‘End-to-end marketer.’ 

Wes explains that an end-to-end marketer can “have a vision, can develop a strategy, and can execute to bring their idea to life.”

During our interview together, Wes offers key insight into how being an end-to-end marketer is becoming a necessary skillset in today’s marketplace. 

Wes Kao has the hands-on experience to back up her insights. 

Wes Kao is a marketer who helps B2C brands launch new products and create new categories.

Previously, she was the co-creator and Executive Director @ Seth Godin's altMBA where she helped thousands of change agents level up. In the past fifteen years, she has launched 150+ products, features, and campaigns @ Flite (acq Snapchat), BareMinerals, L’Oreal, and Gap 👖.

Now she works with CEOs at companies like Poo~Pourri 💩, Outlier.org (from the co-founder of MasterClass) 🎓, Shaftesbury (creators of Slasher on Netflix) 🔪, Professor Scott Galloway 👓, Tandem Diabetes 💉, Morning Brew ☕️, and other incredible clients.

Wes believes that the “best product doesn’t always win. It’s our responsibility to help people care.” 

I know that this last line is going to resonate with many of us.  

If you are a part of this community, I know you have a product or service that will genuinely empower and transform the lives of your customers. 

Our job is to empower you to have the marketing skills that ensure your customer chooses your product over the inferior alternatives. 

This week’s episode with Wes Kao is going to offer you tangible steps and tools to make that happen. 

Do yourself this favor: 

Hit play. :) 

P.S. 

I highly suggest you check out these two blogs posts from Wes: 

The Rise of End-to-End Marketer

To Become A Better Marketer Study These Non Marketing Topics 

tomearl.me/wk

Let’s Talk About Burnout

Let’s talk about burnout. 

We’ve all sung this song before. 

Whether it was out front leading the tune, 

Joining in the chorus,

Or subconsciously humming it to ourselves as we pick up the broom.

We can’t sweep away the exhaustion, 

The depletion of energy. 

The jagged, gnawing feeling, 

That we are nearing our candle’s end. 

For too long burnout has seemed that necessary friend

You must deal with if you want to achieve. 

If you want to be the best at ______. 

Fill in that blank with whatever extrinsic achievement we are 

Chasing, 

Hoping it will finally show everyone we are enough. 

But we can out hustle our worthiness. 

Or we’ll find ourselves buried in a hole of our own making. 

We need to redefine what it means to be winning. 

To recognize that perfectionism

And burnout often goes hand in hand. 

Where is the balance? 

Where is the rest? 

What are the flags, 

Warning signs, 

And hints 

That can suggest when we’ve gone too far. 

On this week’s episode, 

Let’s talk openly about burnout. 

Together, let’s explore ways

We can invite more balance into our lives. 

Not just when it gets so bad it can’t be ignored.

But as a practice. 

A commitment. 

A path.

That leads us back home to ourselves. 

new episode flyer_1.jpg

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

End-to-End Marketing and Rigorous Thinking With Wes Kao

To become a strong marketer, you must develop a skillset that extends beyond just “marketing.”

This could include a knowledge of human psychology, design aesthetics, analyzing data, how to create & publish content, or an assortment of other skills. 

This empowers you to be able to bring your vision to life because you are able to execute it every step of the way. 

This week’s guest, Wes Kao, has coined a term to perfectly describe this marketer. 

She calls this an ‘End-to-end marketer.’ 

Wes explains that an end-to-end marketer can “have a vision, can develop a strategy, and can execute to bring their idea to life.”

During our interview together, Wes offers key insight into how being an end-to-end marketer is becoming a necessary skillset in today’s marketplace. 

Wes Kao has the hands-on experience to back up her insights. 

Wes Kao is a marketer who helps B2C brands launch new products and create new categories.

Previously, she was the co-creator and Executive Director @ Seth Godin's altMBA where she helped thousands of change agents level up. In the past fifteen years, she has launched 150+ products, features, and campaigns @ Flite (acq Snapchat), BareMinerals, L’Oreal, and Gap 👖.

Now she works with CEOs at companies like Poo~Pourri 💩, Outlier.org (from the co-founder of MasterClass) 🎓, Shaftesbury (creators of Slasher on Netflix) 🔪, Professor Scott Galloway 👓, Tandem Diabetes 💉, Morning Brew ☕️, and other incredible clients.

Wes believes that the “best product doesn’t always win. It’s our responsibility to help people care.” 

I know that this last line is going to resonate with many of us.  

If you are a part of this community, I know you have a product or service that will genuinely empower and transform the lives of your customers. 

Our job is to empower you to have the marketing skills that ensure your customer chooses your product over the inferior alternatives. 

This week’s episode with Wes Kao is going to offer you tangible steps and tools to make that happen. 

Do yourself this favor: 

Hit play. :) 

P.S. 

I highly suggest you check out these two blogs posts from Wes: 

The Rise of End-to-End Marketer

To Become A Better Marketer Study These Non Marketing Topics 

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If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

5 Questions to Ask Yourself Before the New Year

How often do you intentionally reflect upon your day?

Life has a way of rushing by without allowing us time to reflect.  

And yet, it is in that reflection that we are able to gain perspective: to notice patterns, behaviors, and feelings that shape our lives. 

That very perspective is what allows us to become self-aware and intentional in how we live our lives. 

The start of a New Year provides a great collective opportunity to ask ourselves big questions. 

So this week’s episode provides 5 reflection questions you can ask yourself to close this year and start the New Year from a place of empowerment. 

When we stop and pause, we often discover new treasures:

Experiences, people, things, moments that we are grateful for – and, at the same time, ways we can embrace our badass selves a little more boldly and deeply. 

As you go through this week’s episode, I’d love to hear about your discoveries.  

If you’re feeling generous, please share with me some of your notes or the answers you find. 

Do yourself this favor. 

Gift yourself this time. 

Let’s do it. 

Hit play. 

5 Questions podcast.jpg

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.

Courage Talks - Part 2

Welcome to Part 2 of the Courage Talks. If you haven’t yet listened to part 1, be sure to do so!  

I hope you are safe and healthy!  

I have tried to explore the definition of courage beyond just heroic and dangerous acts of valor. While this is certainly courage, I also wanted to highlight what courage looks like in our everyday lives. 

In this second part of the Courage talks, you’ll hear people from different backgrounds, professions, and perspectives dive deep into who their courage role models are, what courage looks like, and how you can become more courageous. 

Even 2 years later, I still found so many gems listening back to these interviews. 

I hope you enjoy this conclusion to the Courage Talks! 

Courage Talks 2 podcast.jpg

If you'd like to learn more about T.H.E. Celebration Academy.  Here's 30 days of Free Membership.