A place for leadership, inclusion, and expression.
Nas Echeverria is a genius.
I can’t believe I get to hang out with her two weeks in a row.
Trust me.
Nas drops serious gems here.
Those who know…know this is one to listen to.
Part 2.
Here we go.
Learn more about Nas’ Easy Yes Method here: https://easyyesleads.com/system/
P.S.
If you’re looking to join a community of bold storytellers then check out our Direct Connect Experience here: https://tomearl.me/dcminvite
Usually, Nas and I only have off-the-record conversations.
But on this one, we decided to invite you to take a seat with us.
In a land of sand castle entrepreneurs…
…Nas is one of the few real ones.
Those who know…know this is one to listen to.
Part 1.
Here we go.
Learn more about Nas’ Easy Yes Method here.
P.S.
If you’re looking to join a community of bold storytellers then check out our Direct Connect Experience here.
Original Air Date: February 22, 2021
The way to differentiate yourself in today’s economy is by investing time and resources in things that don’t scale.
Deep listening + building lasting relationships will always = a fantastic customer experience. This is at the center of my conversation with this week’s return guest - Tech Founder and Millionaire Business Coach - Crysta Tyus.
As a refresher, Crysta Tyus is an online marketing consultant who helps service-based businesses get clients from social media, master sales without being salesy, and build multiple 6-figure businesses.
Crysta’s episode, which was released 1 year ago, is in our top 3 most listened to episodes from our almost 300 episode catalog.
‘How can I scale this and fast?’ is the question many entrepreneurs are pondering these days.
Sadly, it often leads to a low-quality customer experience.
What many business owners find is that when they start to scale, they water down the magic that brought them their initial success in the first place.
That is because many businesses are willing to trade speed in exchange for real human touchpoints.
Crysta shares with us how she has been able to build a 7 figure business and create a technology company, all without sacrificing building authentic connections with her customers.
Deep listening and having actual conversations with your customers are what Crysta believes will give you an unfair advantage over your competitors.
Over this past year, Crysta has also developed, designed, and launched an app that is able to add even greater value to her customers.
Crysta shares with us the lessons she has learned serving as the CEO of a technology company, and the insights we can all take away no matter what industry we work in.
This was a very special episode.
Crysta and I also have real conversations on mindset, limiting beliefs, self-doubt, believing in yourself, and the power of being a visionary.
I promise you will walk away transformed after listening to this episode.
Do yourself the favor.
Hit play.
.P.S.
You can follow Crysta on Instagram or watch her on YouTube.
You can check out my past episode with Crysta here.
http://tomearl.me/ct
Original Air Date: October 12, 2020
Communication is a top-shelf skill that every entrepreneur must master.
If you have an important mission, movement, product, or business, the ability to connect with your audience is vital.
Verbal and nonverbal communication is absolutely essential.
But what is often overlooked is copywriting.
Copywriting, and the ability to move people with your words, is so crucial.
Are you with me?
Because if so, we’re in luck.
This week’s guest, Jo McKee, is both a phenomenal teacher of copy and a master copywriter herself.
Jo Mckee is the founder of McKee Creative, a marketing agency with a mission to connect clients with their customers. Jo has also just released Copywriting for Profit – the hands-on system to train agency team members as in-house copywriters.
Throughout the interview, Jo shares with us templates, tools, and strategies you can use to write with persuasion and authenticity.
Most importantly, Jo shares with us how to write in a way that centers your audience as the heroes of the story rather than yourself.
This episode is about more than just the written word.
We also go all in on the importance of mindset, courage, and emotional intelligence.
I am always eager to learn how accomplished entrepreneurs move through challenges, cope with stress, and continue to perform at the highest level.
Jo offers advice on all of this and more.
I’m telling you, this episode is packed with holistic insights and action steps you can take right now.
Original Air Date: August 2, 2020
Living spiritually. Building community. Growing purposefully.
These are the 3 pillars that guide this week’s guests, Sudduf Wyne.
Over the span of my podcast, it’s been an honor to interview almost 300 remarkable entrepreneurs so far.
But this is one of the most courageous, real, honest, vulnerable, and inspiring conversations I’ve ever had.
Why can I say that?
With each question I asked, Sudduf would take us to a deeper level with each of her answers.
I almost don’t want to spoil the journey this episode is by revealing too much of what we talked about. I’m that excited for you to listen to it.
So… If you're looking for a deeper meaning,
If you believe we are here for a reason,
If you have ever felt excluded, overlooked or not seen,
If self-doubt has ever held you back,
Then this episode is for you.
Let’s start this journey.
Hit play.
More About Sudduf:
Sudduf runs the INTENTION membership. She stands confidently in her faith and leads intentionally and passionately.
Sudduf weaves her spiritually fuelled business approach into the lives of entrepreneurs struggling to gain clarity and purpose in their business.
Living spiritually. Building community. Growing purposefully. These are her pillars.
Sudduf’s magic has been affirmed and celebrated by many sources. The Globe and Mail, The Toronto Star, and the Canadian House of Commons to name but a few.
Her circle is grateful for her dedication, drive, passionate presence, and unwavering commitment to up-level the Muslim business community.
http://instagram.com/salamsudduf
Original Air Date: October 22, 2020
I love getting to interview people who are grounded in their own genius.
Yes, the tactical knowledge and tools that I learn about are amazing – sometimes they’re life changing.
What I really love about these sorts of people, though, is how they emphasize the ability we all have to truly live our own greatness.
Boldly.
This week’s guest, Monica Louie, is all of that and more.
Monica is a Facebook and Instagram ads strategist who helps ambitious online entrepreneurs increase their impact with high-converting ads.
You may have heard her on the Smart Passive Income Podcast, the Boss Mom Podcast, the Art of Online Business Podcast, or her own podcast, Flourish to 7 Figures.
Along with her premium agency, Team Flourish, Louie manages ads for 6- and 7-figure online business owners, has managed more than $2 million in ad spend, and has taught hundreds to successfully run their own ads through her online training program, Flourish with Facebook Ads.
Whether you are looking for epic strategies for running Facebook ads, or really have no interest in running an ad, you will draw something valuable from this conversation.
Yes, we went all in on FB/IG marketing tactics.
But we also talked about Monica’s journey from being in massive debt to building her dream company.
Monica shared huge insights on leadership, building a team, cultivating a growth mindset, and how to bring your vision to life.
I’m telling you – Monica is a genius, and it shines through in this interview.
Do yourself this favor and dive into this episode.
Yeah?
Yeah.
Alright then.
And if you’re looking for the free resource Monica created just for T.H.E. Celebration family - head here.
Monica’s links:
Flourish to 7 Figures podcast.
Flourish with Facebook Ads.
Original Air Date: August 28, 2020
Sales. Salesperson. Closer.
Most people have visceral reactions to these words and phrases, and almost all of us hold stereotypes or preconceived notions of what they mean.
First off, we usually think of a man.
Probably a white guy.
Headset on, maybe.
Yelling, probably.
Definitely intense, right?
Maybe you envision the Wolf of Wall Street, or buying a car?
Here’s the thing.
If you have a life-changing idea, product, service, business, and/or brand, you are going to need to engage in sales.
Even if you’re a nonprofit, you’re selling something.
Even if you’re an activist, you’re selling something.
For my entrepreneurs, business owners and side hustlers: sales is probably one of the biggest roadblocks holding you back right now.
No matter how much exposure, leads, or prospects you get, if you can’t close them – if you’re afraid of sales – it will all be for naught.
Now, this is usually where the tight feeling in our stomachs comes up. Or the explanation for how “my business is different though” starts to make its way into the conversation.
But before we go there. Let me introduce to you this week’s guest: Nina Concepcion.
Nina is here to turn all of your assumptions upside down.
Nina is a master and teacher of Conscious Sales: a co-creation and a synergistic relationship between two or more people that is beneficial for both parties and the rest of the world.
Now I bet that sounds more in alignment with your values, right?
Sales and selling don’t have to be ugly.
When done right, it provides growth, opportunity, and a step forward.
I invite you to take a few minutes of your week and hear what Nina has to say.
Not only will it change your entire perspective on what it means to be in sales, you’ll also have the opportunity to meet a truly remarkable entrepreneur.
In addition, you’ll get to hear Nina talk about:
-How your values drive your life
-How to get your coaching business off the ground
-The power of social media
-What to do on a sales call
-What’s stopping you from moving forward
-How to overcome self-sabotage and step into your inner power
I’m telling you: this interview is essential!
Hit play and let me know what your number one takeaway was.
Be sure to hit Nina up and show her some love → through her Facebook
tomear.me/nc
Original Air Date: August 13, 2020
A few months ago, my nephew and I came up with an epic idea for a T-shirt company.
It began when I asked when he planned to come out and visit Adaora and me again.
He said he needed to get the funds first; so I proposed we sell t-shirts to get the money that he needed. We decided that he’d design them, and I’ll sell them through Facebook and IG ads.
And boom. Just like that, we had an e-commerce company.
Even before COVID-19 disrupted the economy and the way we shop, e-commerce was a trillion dollar industry in the U.S. alone.
E-commerce has revolutionized our ability to sell products directly to consumers without having to go through gatekeepers or big box retail.
Now, while it is relatively easy to get your product loaded onto Etsy or Shopify, marketing that product can be quite a task.
That is where e-commerce consultants like Veena Gandhi step in. Veena is a strategic digital marketer who specializes in providing creative and innovative solutions to advertising agencies, small businesses, start-ups, and entrepreneurs on the cluttered world of the Internet.
She is also the founder of Digital Street, which is a marketing agency that builds successful sales funnels for fashion, beauty, lifestyle and fitness e-commerce brands.
Whether you’re a seasoned brand or are just getting started in e-commerce, this interview will serve you.
Rather than just giving general information you could google for yourself, Veena got down to the nitty-gritty of how to build a successful e-commerce campaign.
Veena shared her knowledge on:
How to build audience personas for your Facebook ads.
The importance of data, and how to analyze it.
How to set up your creative strategy for an ads campaign.
Which metrics to use in determining which ads to turn off and which ones to increase ad spend on.
The importance of testing your ads and campaigns.
How to use Instagram stories as a retargeting strategy.
For agency owners, media buyers, and ad managers, you will walk away from this interview with a plethora of industry secrets
If you’re just getting started in e-commerce and are worried this might go over your head, don’t worry! Jump in and learn from a master of her craft.
Alright. That’s enough from me.
Let’s jump into this week’s episode.
If you have any questions or would like to reach out to Veena, you can do so through her website.
Original Air Date: October 14, 2020
It is vital to cultivate a healthy relationship with fear and failure.
Yeah.
I know.
Easier said than done.
In order to live this truth, I have to recommit to it every single day.
Because every single day fear makes itself known.
I feel it as a tight knot in my stomach.
Tension in my shoulders.
I recognize it in my defensiveness.
When I’m short with people.
I see it clearly during the times where I would rather be right than happy.
Where I fight for my limiting beliefs.
Fear would have me clutch the painful familiar rather than embrace the liberating unknown.
I have learned it isn’t possible to get rid of fear.
Or to vision board it away.
Instead, I must accept it as part of my present experience.
Without resistance.
Without fighting it.
Just observe it.
And little by little, its grip releases.
A huge factor in this journey is being conscious of the voices I let into my head.
I want to be really intentional that I am ingesting words and energy that contribute to a growth mindset.
That is why I am so intentional of the guests I share with you each week on T.H.E. Celebration.
On that note, this week's guest, Dijana Llugolli, is a rock star when it comes to fear and growth.
Diana Dijana Llugolli is a leading success and business coach in Scandinavia with a client base in 23 different countries. Her story as an online marketer, coach, and speaker started in March 2018, when she burned out, nearly divorced, and, on the verge of giving up, decided to make a pivotal change in her business.
After that rock bottom, she became obsessed with working smarter rather than harder, and she is now the go-to expert for female entrepreneurs who are ready to make more impact, influence, and income.
Her genius lies in her knowledge of automation, systems, and funnels – and now, she is on a mission to support a million women to be, do, and have whatever they desire. To live their version of a Freedom Lifestyle.
I had so many “aha!”s while recording this episode, and I’ve been really excited for its release!
At the root of our goals, our intentions, and our visions is our mindset.
This conversation with Dijana is going to serve you in such a big way.
So take a deep breath.
Exhale.
And then hit play.
Let’s do this.
You can connect with her on Instagram.
Living spiritually. Building community. Growing purposefully.
These are the 3 pillars that guide this week’s guests, Sudduf Wyne.
Over the span of my podcast, it’s been an honor to interview almost 300 remarkable entrepreneurs so far.
But this is one of the most courageous, real, honest, vulnerable, and inspiring conversations I’ve ever had.
Why can I say that?
With each question I asked, Sudduf would take us to a deeper level with each of her answers.
I almost don’t want to spoil the journey this episode is by revealing too much of what we talked about. I’m that excited for you to listen to it.
So… If you're looking for a deeper meaning,
If you believe we are here for a reason,
If you have ever felt excluded, overlooked or not seen,
If self-doubt has ever held you back,
Then this episode is for you.
Let’s start this journey.
Hit play.
More About Sudduf:
Sudduf runs the INTENTION membership. She stands confidently in her faith and leads intentionally and passionately.
Sudduf weaves her spiritually fuelled business approach into the lives of entrepreneurs struggling to gain clarity and purpose in their business.
Living spiritually. Building community. Growing purposefully. These are her pillars.
Sudduf’s magic has been affirmed and celebrated by many sources. The Globe and Mail, The Toronto Star, and the Canadian House of Commons to name but a few.
Her circle is grateful for her dedication, drive, passionate presence and unwavering commitment to up-level the Muslim business community.
